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Pricing Transparency Protocol • FY 2025-26

Predictable, Transparent Pricing Built for Real ROI

Clear retainer packages, bespoke website development tiers, and flexible billing models with zero hidden retainers or opaque markups.

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Both valuations shown across all cards
Section 01 // Subscriptions

Core Marketing Retainers

Engineered retainers covering digital architecture, high-intent audience acquisition, search equity, and scalable conversion infrastructure.
Tier // 01 Foundation

Starter Package

Best for local businesses, clinics, and emerging challenger brands.

₹15,000 – ₹35,000
Per Month (Billed Monthly)
Ref: $1,000 – $2,500/mo USD
Core Deliverables:
  • check_circle1–2 Social Channels (Instagram & LinkedIn or Facebook)
  • check_circle8–12 Targeted Creative Posts / month + copy
  • check_circleLocal SEO Setup & Google Business Profile optimization
  • check_circleEnd-of-Month KPI Review & ranking movement deck
bolt Most Popular Choice
Tier // 02 Scaling Velocity

Growth Package

Engineered for ambitious SMEs, D2C brands, and growth-stage firms.

₹40,000 – ₹1,00,000
Per Month (Recommended)
Ref: $2,500 – $7,500/mo USD
Everything in Starter, Plus:
  • check_circleFull Comprehensive SEO (Technical, on-page & backlink acquisition)
  • check_circleMeta & Google Ads Execution (Full paid-funnel setup & testing)
  • check_circleOriginal Video Reels & Motion Content (16–20 assets/month)
  • check_circleBi-Weekly Tactical Sync with Senior Growth Director
  • check_circleCustom Looker Studio Live ROI Dashboard
Tier // 03 Enterprise Grade

Performance Package

Tailored for fast-paced e-commerce platforms and multi-market companies.

₹1,20,000 – ₹3,00,000+
Per Month (Full Stack)
Ref: $7,500 – $20,000+/mo USD
Enterprise Capabilities:
  • check_circleOmnichannel Ads Strategy (Meta, Google, LinkedIn & Programmatic)
  • check_circleDedicated Creative & Video Unit (Static, 3D & UGC production)
  • check_circleContinuous CRO & Heatmap Analysis (A/B testing sprints)
  • check_circleWeekly Strategy Boards + Dedicated Slack/WhatsApp War Room
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Section 02 // Engineering

Website Development & Maintenance

Production-grade digital surfaces built for speed, SEO crawling efficiency, and uncompromising conversion rates.

web
CMS Architecture

WordPress Website Development

Ideal for blogs, creative portfolios, and corporate landing sites requiring intuitive no-code editing and swift delivery.

Starting at
₹12,000 one-time
Reference: $250+ USD
  • ✓ Elementor Pro or Custom Block Theme
  • ✓ Mobile-first responsive views
  • ✓ Core Web Vitals optimization
  • ✓ Contact forms & WhatsApp integration

Turnaround: 7–10 Days

code
Headless & Modern

Custom Code Web Dev

Modern full-stack web applications using Next.js, React, Tailwind CSS, or headless Shopify for blistering page load velocities.

Starting at
₹25,000 one-time
Reference: $500+ USD
  • ✓ Next.js 14 / React architecture
  • ✓ 95+ Google Lighthouse scores
  • ✓ Headless CMS or Supabase backends
  • ✓ Global CDN hosting deployment

Turnaround: 14–21 Days

Any custom backend integrations (third-party payment webhooks, custom ERP sinks, or AI model endpoints) require explicit estimation under supplementary advisory card #TSM-EXT-04.

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Reliability Retainer

Monthly Site Maintenance

Proactive zero-downtime maintenance, recurring vulnerability patches, cloud backups, and on-demand content tweaks.

Fixed Subscription
₹999 / month
Reference: $25 USD
  • ✓ 24/7 uptime & SSL health check
  • ✓ Automated cloud database backups
  • ✓ Up to 3 minor styling/copy updates/mo
  • ✓ Emergency bug remediation within 4h

Turnaround: No Contract

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Fractional CMO / Hourly Advisory

Executive growth strategy, investor deck review, hiring advisory, and quarterly attribution setup.

₹3,500 / hr
Minimum 4-hour booking block
percent

Ad Spend Media Management Fee

Applied to external media budgets on Meta Ads, Google Performance Max, LinkedIn & YouTube Ads. Scale tier: >₹10L budget shifts to 12%.

12% – 18%
of gross media spend
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Section 03 // Commercial Engagements

Flexible Billing Models Tailored to You

Every company enters growth at different phases. We do not enforce rigid contracts; select the commercial structure that protects your burn rate.

Model 01

Monthly Retainer

Predictable recurring fee for dedicated team hours, continuous SEO audits, multi-channel media buys, and creative sprints.

Best for: Long-term compounding growth
Model 02

Project-Based

Defined scope, timeline, and deliverables with fixed milestone gates. Zero runaway expenses or ambiguous scope creep.

Best for: Rebrandings & website builds
Model 03

% of Ad Spend

A streamlined base management retainer + 10%–20% of monthly media budget. Fully aligns our incentives with profitable ad scale.

Best for: Heavy Meta/Google spenders
Model 04

Hourly Advisory

On-demand fractional CMO consultation, technical SEO troubleshooting, or custom dev support billed at transparent fractional rates.

Best for: In-house teams needing guidance
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Section 04 // Granular Comparison

Full Retainer Feature Matrix

Review detailed capabilities across all three marketing tiers to identify the exact operational fit.

Strategic Capabilities Starter Growth (Popular) Performance
1. Creative & Social Distribution
Managed Social Channels Up to 2 Channels 3–4 Channels Omnichannel (All platforms)
Monthly Post & Graphic Volume 8–12 static posts 16–20 posts + 4 reels 30+ posts + 12 bespoke reels
Dedicated Video Editing Unit — check check (High volume UGC/Motion)
2. Paid Acquisition & Search Visibility
Google Ads (Search, Display, Shopping) — check check (Advanced Bidding)
Meta Ads (Instagram & Facebook) Optional Add-on check check (Full-Funnel Retargeting)
Search Engine Optimization (SEO) Local GMB & Setup Full On-Page + Technical Aggressive Backlinks & Topical Authority
3. Analytics, CRO & Support
Conversion Rate Optimization (CRO) — Quarterly landing review Weekly Heatmaps & A/B Split Testing
Strategy & Sync Cadence Monthly asynchronous report Bi-weekly live video sprint Weekly war room + Instant Slack access
Minimum Recommended Media Budget ₹15k – ₹30k / mo₹50k – ₹2.5L / mo₹3L+ / mo ($3,500+ USD)
Section 05 // Clarifications

Pricing Frequently Asked Questions

Are there lock-in contracts or multi-month commitments?expand_more

We believe in earning our seat at your growth table month after month. Our standard retainers run on a 30-day rolling cycle after an initial 90-day stabilization sprint. You may terminate or scale up/down with 30 days written notice.

How is dual currency handled for billing and invoicing?expand_more

Indian entities are invoiced in INR (₹) with domestic GST invoices provided. International organizations outside India are invoiced in USD ($) or EUR (€) via Stripe or direct SWIFT/Wise wire transfers, adhering to clean international cross-border agreements.

Does the retainer fee include advertising spend?expand_more

No. Advertising budgets (Meta, Google, LinkedIn) are billed directly by the platform to your corporate card. TSM charges purely for strategic allocation, creative production, campaign builds, continuous bid auditing, and optimization.

Can we mix and match website dev with a marketing retainer?expand_more

Yes. In fact, most high-growth clients pair a one-time Custom Web Dev build with our Growth Retainer. In such hybrid contracts, we often bundle the initial 3 months of site maintenance for free.

Enterprise / Custom Scopes

Require a customized growth roadmap?

If your operations require multi-country expansion, dedicated fractional executive leadership, or bespoke software engineering, we engineer custom proposals within 48 hours.

Audit & Strategy Deck: Complimentary
Discovery Call Duration: 30 Minutes
Proposal Turnaround: < 48 Hours
Book Strategy Discovery trending_up
No credit card or setup commitments required